Prävention I Spiel-sicher_Kampagne_Titel

Do you know “PLAY SAFE”?

Playing is fun – for all of us. To ensure that fun doesn’t turn into something serious, we at MERKUR have launched a light-hearted player protection campaign. See for yourself!

approx. 4 min.
Do you know “PLAY SAFE”?
Johnny Johnny

Enjoy the game, keep the fun.

Playing is fun. For each and every one of us. No matter which culture, age group or social background we belong to. For one person it may be their football match against long-standing rivals, for another their favourite video game. Some are masters of board games, others love the crackling tension at the poker table. Each of us knows those euphoric moments when play and fun – the joy of play – make life worth living.

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At MERKUR, gaming fun is at the core of our brand. It drives us. We want to inspire, surprise, and move our guests with our gaming experiences – in short, we want to spread gaming fun. And in fact, the great majority of our players enjoy, through our offerings – online or in our MERKUR Arcades and MERKUR Casinos – a carefree moment of leisure. But it is also clear: playing with and for money does not only come with a special thrill, but always also with special responsibility. Because it is about money – and some people risk losing their footing when playing for money.

That is why, for example, as a state-licensed operator of Casinos, it is our mission not only to provide gaming fun but also to offer safe gaming venues, where our qualified staff are on hand to support our guests: those who get carried away while playing, exceed their limits, or cannot find an end, receive help from us and through us. Ideally as early as possible – before problematic gambling behaviour takes root.

Our motto: Have fun, come back, enjoy playing – but PLAY SAFE!

With our creative and eye-catching player protection campaign “PLAY SAFE”, we are drawing broad public attention to the important issue of responsible gaming – and at the same time underlining how seriously we take player protection.

The humorous visuals set new standards for modern and respectful consumer communication in the field of health prevention:

  • with a smile, but not mocking,
  • informative, but not patronising,
  • without a wagging finger, yet fully aware of the risks associated with gambling.

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1/8 Our player protection campaign is designed to sharpen awareness of responsible gaming!

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Important notice

If playing causes more stress than fun because you are investing too much time or money, it is time to seek help. You are not alone! Free support is available from the Federal Institute for Public Health (BIÖG) or by calling +49 800 1372700. There, or at local counselling centres, you will receive advice – whether it concerns your own gaming behaviour or that of someone close to you. Seeking help is an important step.

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Do you want to learn more about PLAY SAFE?

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