MERKUR Launches Partnership with Hannover 96

MERKUR and Hannover 96 are joining forces: Starting with the 2026/27 season, the MERKUR Group will become the traditional club’s new exclusive partner. The partnership is initially set to last two years and will give the MERKUR brand visibility both at the Heinz von Heiden Arena and on Hannover 96’s digital channels.
Through this collaboration, MERKUR SPIELBANKEN Niedersachsen is consistently expanding its commitment to Lower Saxony. With the acquisition of the ten casinos in Lower Saxony in 2025 and its existing locations in the state, the company now has a stronger presence in the region than ever before.

Hannover 96: A Strong Partner in the Region

As one of Germany’s most historic soccer clubs, Hannover 96 stands for passion, community, and strong regional roots—values that also play an important role for the MERKUR GROUP.
With the acquisition of the ten casinos in Lower Saxony and its long-standing presence in the state, the MERKUR GROUP has further strengthened its ties to Lower Saxony in recent years. The partnership with Hannover 96 is therefore another logical step toward strengthening our connection with the people in the region.
“Hannover 96 has a reach that extends far beyond the borders of Lower Saxony. We are proud to be part of this great soccer family and to partner with a club that inspires so many people. For us, this partnership is an important step toward further expanding our commitment to Lower Saxony,” says David Schnabel, CEO of MERKUR Casinos at MERKUR.COM AG.