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Franzi | Games
Franzi | Games 
50 years of MERKUR CASINO: 2004-2014
Enjoying the game for 50 years now. What happened between 2004 and 2014?
approx. 2 min.
50 years of MERKUR CASINO: 2004-2014
The fourth decade
Arcades and ambience
With the removal of fun games due to the new gaming regulation, larger open spaces were created, leading to a new layout of the entertainment centres.
The gaming machines were now positioned differently within the venue, including, for example, island solutions in the middle of the concessions. From 2006 onwards, the defining interior design concept in the arcades was called “Casino flair”, characterised above all by its colourful design. For the first time, ceiling sails and indirect lighting were introduced. The counters, known as casino bars, were redesigned.
“Casino flair” also brought a new exterior design. As part of the rebranding in 2012, the MERKUR-SPIELOTHEK logo was changed to “CASINO MERKUR-SPIELOTHEK”, which from then on appeared against a red background instead of a blue one.
1/3 The MERKUR Arcade in Hannover Vahrenwald
2/3 The new counter design "Casino Bar"
3/3 Entrances to the concessions
Gaming machines 2004-2014
1/5 Monopoly Centre (2010)
2/5 MERKUR Dispenser (2008)
3/5 MERKUR Himmelsstürmer ("rocketeer") (2011)
4/5 MERKUR Roulette Spirit (2010)
5/5 Merkur Ideal Vision for walls (2009)
MERKUR International
In its fourth decade, MERKUR also drove forward its international expansion. Whether in the Czech Republic, Austria, Spain, or the Netherlands – MERKUR was there.
1/2 Vienna, Austria
2/2 Almere, Netherlands
MERKUR CASINO Marketing
It wasn’t only the classic poster advertising in the arcades that was further developed during this decade – many additional marketing measures were added, creating a diverse portfolio that still stands strong today.
1/4 MERKUR centre stage at the TV Total Autoball European Championship.
2/4 Ballon ride in Canada (2011).
3/4 Board check: MERKUR at the TV Total Ice Football World Cup.
4/4 First promotional Smart car in colourful design.
Did you know?
Setting the tone: in the fourth decade, music was standardised for all CASINO MERKUR-SPIELOTHEK (arcades) in Germany.
On the occasion of his 70th birthday in 2004, Paul Gauselmann was awarded honorary citizenship of the towns of Espelkamp and Lübbecke.
