MERKUR Sponsorship 2025: Highlights Overview

... and that is exactly what MERKUR has been committed to for years. Our sponsorship portfolio spans almost all sports and leagues: from numerous football clubs in the 1st to 3rd divisions, through first and second division Handball Bundesliga teams, to elite teams in disciplines such as table tennis, American football, beach soccer, athletics and e-sports. This commitment is complemented by a presence at national top events, festivals and entertainment formats. 2025 was once again a year full of highlights, partnerships and emotional moments.

January to June

We kicked off the year in January with a real statement appearance at the ProSieben Promi-Darts-WM . With strong advertising placements, MERKUR was impossible to miss. Our iconic MERKUR sun took center stage around the dartboard, ensuring maximum visibility for both the live audience and millions of TV viewers.

In February, we continued our momentum at the renowned ISTAF, where we served as an official partner of the sprint and long jump disciplines. Our presence once again highlighted MERKUR’s close connection to international athletics and elite-level sport – dynamic, powerful and performance-driven.

April was defined by top-tier sporting highlights. At the Lidl Final4 – LANXESS arena Cologne, our MERKUR sun dominated the center circle, delivering a striking brand presence at the heart of elite handball. The month was further elevated by the MERKUR Bowl – Düsseldorf Panther vs. Langenfeld Longhorns, where we hosted a high-caliber American football showdown and set another strong sporting statement.

In May, emotional fan engagement took center stage. With the Partybus-Giveaway to Berlin with Arminia Bielefeld, we created an unforgettable experience for supporters ahead of the biggest match in the club’s history – passionate, authentic and close to the fans.

We seized a major stage in June at the MERKUR GAME – Rhein Fire vs. Vienna Vikings to officially announce our partnership with Rhein Fire. A powerful launch of this cooperation, perfectly embedded in an atmosphere of international football action. At the same time, MERKUR once again demonstrated its long-standing commitment to top-level sport by supporting the German Table Tennis Championships – Borussia Düsseldorf, backing the most successful table tennis club in Europe.

July to November

In July, MERKUR was present where music, emotion and community come together. At the PAROOKAVILLE Festival , our MERKUR CLUB CASINO delivered a strong and eye-catching brand experience right in the heart of the festival action.

August marked a major milestone in professional football. With the start of the new season, MERKUR became an official partner of FC Schalke 04 in the 2nd Bundesliga. Following a challenging previous season, the partnership quickly turned into a success story – highlighted by Schalke’s impressive comeback and their achievement as autumn champions. In parallel, MERKUR accompanied the Beach Royals – German Champions as partner and jersey sponsor on their victorious path to the German Beach Soccer Championship. The month was rounded off with another strong festival presence at the San Hejmo Festival, where MERKUR was once again firmly embedded in the festival environment with the MERKUR CLUB CASINO.

In September, we further expanded our brand presence in the football ecosystem. As part of the partnership with the RheinFire Cheerleaders powered by MERKUR, the cheerleaders appeared at numerous events both as MERKUR Cheerleaders and, on selected occasions, as Rhein Fire Cheerleaders powered by MERKUR – energetic, emotional and close to the fans.

October was defined by the announcement of a powerful new cooperation. MERKUR officially entered into a partnership with the LANXESS arena , one of Europe’s largest and most renowned event venues – a stage with international reach for future brand experiences.

Towards the end of the year in November, MERKUR expanded its commitment to include digital elite sports by announcing a new partnership with BIG – E-Sport . Another strategic step toward a modern, future-oriented brand positioning in digital target group environments.