Elvis Presley performed over 800 concerts in Las Vegas. On 31 July 1969, he gave his first concert there, saving his career and at the same time changing the then-faded image of the desert city itself. The golden 1950s with Dean Martin or Frank Sinatra were long gone, and shady businessmen had taken control of the gambling metropolis. The performance on 31 July, in front of an audience of more than 2,000 people, became a huge success and helped shift Las Vegas’s image towards being more family-friendly.
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Elvis in Vegas